SEO Training in Kenya

I train your writers to stop writing "Content" and start writing "Vector-Aligned Data." In-house training for marketing teams.

Why Train Your Team?

External SEO consultants provide strategy, but your team creates the content daily. Training ensures every piece of content supports your SEO goals, from blog posts to product descriptions.

Training Modules

Module 1: SEO Fundamentals

  • • How Google.co.ke indexes and ranks content
  • • Understanding search intent (informational, navigational, transactional)
  • • Keyword research for Kenyan audiences
  • • Entity-based SEO and semantic search

Module 2: Content That Ranks

  • • Writing headlines that capture search intent
  • • Structuring content with proper heading hierarchy
  • • Optimizing for featured snippets and AI overviews
  • • Creating content clusters and internal linking

Module 3: Technical SEO Basics

  • • Understanding Core Web Vitals
  • • Image optimization best practices
  • • Mobile-first indexing requirements
  • • Schema markup fundamentals (see technical SEO)

Module 4: Tracking & Reporting

  • • Google Search Console setup and interpretation
  • SEO tools for analytics
  • • Tracking rankings and organic traffic
  • • Creating SEO reports for stakeholders

Training Formats

Half-Day Workshop

4 hours of focused training on SEO fundamentals and content creation.

KES 50,000

Full-Day Workshop

8 hours covering all modules with hands-on exercises using your actual website.

KES 85,000

Ongoing Coaching

Monthly 2-hour sessions to review content, answer questions, and provide feedback.

KES 30,000/month

Who Should Attend?

  • • Content writers and copywriters
  • • Marketing managers and coordinators
  • • Social media managers
  • • Web developers and designers
  • • Business owners managing their own websites

Ready to Train Your Team?

Contact me to discuss your training needs and schedule a session.

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